The true costs of our mobility choices

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Many bike-related benefits are individual – health, environment, personal finances – but a majority of them is collective. If the bike industry generates revenues at the national level, biking also contributes to commercial vitality on our streets. In opposition to common misconceptions, a vast array of scientific studies around the world have shown that biking infrastructures are beneficial for businesses. Customers on bikes usually shop more often and spend more, benefitting the local shops.
The slower the wallet, the more it is susceptible to enter a shop.
The first impact of building a bike path on a commercial street is to get more shop visits by cyclists. However, it has been measured that biking customers pay more visits than motorists. On average each month, cyclists make 37 % more stops in a same shop than driving customers. These more frequent visits provide more opportunities for merchants.
Sources: Data computed by Vélo Québec to allow comparison between cities from: (Toronto) Simth, L. N., Verlinden, Y., Savan, B. et al. (2017). Economic Impact Study of Bike Lanes in Toronto's Bloor Annex and Korea Town Neighbourhoods. Toronto: Clean Air Partnership - (London) Carmona, M., Gabrieli, T., Hickman, R. et al. (2018). Street appeal: The value of street improvements. Progress in Planning, Volume 126 and summary report - (New York) Transportation Alternatives (2012). East Village Shoppers Study: A Snapshot of Travel and Spending Patterns of Residents and Visitors in the East Village - (San Francisco) Bent, E. M. and Singa, K. (2009). Modal Choices and Spending Patterns of Travelers to Downtown San Francisco, California: Impacts of Congestion Pricing on Retail Trade. Transportation Resaerch Record, Volume 2115 - (Portland) Clifton, K., Currans, K. M., Muhs, C. D. et al. (2012). Consumer Behaviour and Travel Choices: A Focus on Cyclists and Pedestrians
There is a popular misconception that cyclists spend less because they can’t carry as much as motorists. The cargo of a car is often raised as an argument to justify the need to preserve parking spots where a bike path could be built instead. However, studies have clearly shown that cyclists spend 19 % more on average than motorists. This is explained in part by the savings made on fuel and parking, which grants a stronger purchasing power to cyclists.
Sources: (Copenhaguen) City of Copenhagen (2013). Copenhagen City of Cyclicts: Bicycle Account 2012 - (New York) Transportation Alternatives (2012). East Village Shoppers Study: A Snapshot of Travel and Spending Patterns of Residents and Visitors in the East Village - (San Francisco) Bent, E. M. and Singa, K. (2009). Modal Choices and Spending Patterns of Travelers to Downtown San Francisco, California: Impacts of Congestion Pricing on Retail Trade. Transportation Resaerch Record, Volume 2115 - (Portland) Clifton, K., Currans, K. M., Muhs, C. D. et al. (2012). Consumer Behaviour and Travel Choices: A Focus on Cyclists and Pedestrians
Another important indicator of the impact of biking infrastructures on commercial vitality is the rate of commercial spaces vacancy. When there is an opposition to the construction of a bike path, one of the main arguments is the fear of seeing shops and business disappear. Nevertheless, various studies across the globe have shown the opposite effect. Everywhere bike paths were built, the amount of vacant commercial spaces has dropped. In other words, bike paths contribute to the revitalization of commercial streets, actually often avoided because of high motorized traffic.
Sources: Data computed by Vélo Québec to allow comparison between cities from: (New York) New York City Department of Transportation (2012). Measuring the Street: New Metrics for the 21st Century Streets - (London) Carmona, M., Gabrieli, T., Hickman, R. et al. (2018). Street appeal: The value of street improvements. Progress in Planning, Volume 126 and summary report
What About Quebec?
Inaugurated in 2020, the Réseau Express Vélo (REV) on Saint-Denis Street has instigated many debates - some of which were quite heated - from its planning to its opening. Today, this 9 km unidirectional bike path crosses the island of Montreal on a North-South axis and represents a new generation of biking infrastructures that is more comfortable, safe and efficient.
This infrastructure, the first of a series of 17 of this caliber, registers usage records each year. In 2024, over 1,600,000 passages were recorded on one of its counters. While many predicted a fatal decline of this mythical commercial strip, the REV has instigated the rebirth of this street once marked by a high level of motorized traffic.
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What About Quebec?
Because they make them more comfortable and attractive, biking infrastructures raise street attendance by pedestrian and cyclists alike, contributing to commercial vitality.
Inaugurated during summer 2023, the segment of the Corridor VivaCité (CVC) on the chemin Saint-Foy is one of the key projects of the City of Quebec to promote biking. Composed of unidirectional bike paths separated by a buffer zone and reflecting delineators, this infrastructure of 2.4 km is one of the first of a network that will span up to 150 km in 2034.
Net Credit Card Sales
+ 9.93%
between 2023 and 2024
Bike traffic
+6.9%
between 2023 and 2024
Pedestrian traffic
+ 94%
between 2023 and 2024
The construction of bike paths does not only benefit nearby shops and cyclists using them. Between their conception and construction, active transportation infrastructures are also public works that generate profits for national economies.
Delivery services take an increasing place in our lives and our cities. Since their inception during the XIXth century, bikes are used to deliver goods more easily in urban areas. With the rise of cargo bikes in the past few years, cycle logistics is more and more present in Europe and is starting to be more visible in North America and Quebec.
Implemented 10 years ago in Montreal, the Colibri project allows us to measure the impacts of this type of delivery services on our communities: less GHGs, ore deliveries per hour, less trucks in our streets and increased safety for unprotected users.
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