Economy

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Economic and Commercial Benefits

Many bike-related benefits are individual – health, environment, personal finances – but a majority of them is collective. If the bike industry generates revenues at the national level, biking also contributes to commercial vitality on our streets. In opposition to common misconceptions, a vast array of scientific studies around the world have shown that biking infrastructures are beneficial for businesses. Customers on bikes usually shop more often and spend more, benefitting the local shops.

Cyclist, a More Regular Type of Customer

The slower the wallet, the more it is susceptible to enter a shop.

The first impact of building a bike path on a commercial street is to get more shop visits by cyclists. However, it has been measured that biking customers pay more visits than motorists. On average each month, cyclists make 37 % more stops in a same shop than driving customers. These more frequent visits provide more opportunities for merchants.

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Higher Average Spending

There is a popular misconception that cyclists spend less because they can’t carry as much as motorists. The cargo of a car is often raised as an argument to justify the need to preserve parking spots where a bike path could be built instead. However, studies have clearly shown that cyclists spend 19 % more on average than motorists. This is explained in part by the savings made on fuel and parking, which grants a stronger purchasing power to cyclists.

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A Newfound Commercial Vitality

Another important indicator of the impact of biking infrastructures on commercial vitality is the rate of commercial spaces vacancy. When there is an opposition to the construction of a bike path, one of the main arguments is the fear of seeing shops and business disappear. Nevertheless, various studies across the globe have shown the opposite effect. Everywhere bike paths were built, the amount of vacant commercial spaces has dropped. In other words, bike paths contribute to the revitalization of commercial streets, actually often avoided because of high motorized traffic.

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What About Quebec?

The Case of the Saint-Denis REV in Montreal

Inaugurated in 2020, the Réseau Express Vélo (REV) on Saint-Denis Street has instigated many debates - some of which were quite heated - from its planning to its opening. Today, this 9 km unidirectional bike path crosses the island of Montreal on a North-South axis and represents a new generation of biking infrastructures that is more comfortable, safe and efficient.

This infrastructure, the first of a series of 17 of this caliber, registers usage records each year. In 2024, over 1,600,000 passages were recorded on one of its counters. While many predicted a fatal decline of this mythical commercial strip, the REV has instigated the rebirth of this street once marked by a high level of motorized traffic.

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What About Quebec?

The Case of the CVC on the Chemin Sainte-Foy in Quebec City

Because they make them more comfortable and attractive, biking infrastructures raise street attendance by pedestrian and cyclists alike, contributing to commercial vitality.

Inaugurated during summer 2023, the segment of the Corridor VivaCité (CVC) on the chemin Saint-Foy is one of the key projects of the City of Quebec to promote biking. Composed of unidirectional bike paths separated by a buffer zone and reflecting delineators, this infrastructure of 2.4 km is one of the first of a network that will span up to 150 km in 2034.

  • Net Credit Card Sales

    + 9.93%

    between 2023 and 2024

  • Bike traffic

    +6.9%

    between 2023 and 2024

  • Pedestrian traffic

    + 94%

    between 2023 and 2024

Creating Employment with Biking Infrastructures

The construction of bike paths does not only benefit nearby shops and cyclists using them. Between their conception and construction, active transportation infrastructures are also public works that generate profits for national economies.

47%

more jobs supported by active transportation infrastructures

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Biking, the Best Ally for Urban Delivery

Delivery services take an increasing place in our lives and our cities. Since their inception during the XIXth century, bikes are used to deliver goods more easily in urban areas. With the rise of cargo bikes in the past few years, cycle logistics is more and more present in Europe and is starting to be more visible in North America and Quebec.

Implemented 10 years ago in Montreal, the Colibri project allows us to measure the impacts of this type of delivery services on our communities: less GHGs, ore deliveries per hour, less trucks in our streets and increased safety for unprotected users.

+ 15%more deliveries per hour with cycle logistics compared to trucks
Operation costs reduced by 40%when bikes are used instead of trucks
300,000 kmof truck traffic avoided every year
30,000 hof truck traffic avoided every year
250 tonsof CO₂ equivalent avoided every year

The Impact of Bike Tourism

An important sector of Quebec's economy, tourism also benefits from cycling. Learn more about the economic impacts of bicycle tourism across Quebec with this new topic.

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